How to Write Etsy Product Descriptions
Is there anything more frustrating than discovering a fabulous product on Etsy, only to be let down by the lackluster product description? As a marketer, it’s your job to make sure your product descriptions are enticing enough for shoppers to click that “add to cart” button. Here are some tips on how to write Etsy product descriptions.
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1. Start with a catchy headline
The headline is the first thing shoppers will see, so it needs to be attention-grabbing and to the point. Use active language and include keywords that relate to your product. For example, if you’re selling handmade soap, a headline like “Indulge in luxury with our handcrafted soaps” would be more effective than “Soap for sale.”
2. Use keyword-rich descriptions
When creating product descriptions for Etsy, it is important to use keyword-rich descriptions. This will help your products to be found more easily by potential customers. There are a few things to keep in mind when writing these descriptions.
First, be sure to use relevant keywords that describe your product. For example, if you are selling a handcrafted soap, be sure to include words like “handmade,” “soap,” and “natural.”
Second, use natural language. This means avoiding keyword stuffing, which is when you include too many keywords in an attempt to artificially boost your ranking. Not only will this make your product description difficult to read, it will also turn off potential customers.
Third, use a variety of different keywords so you can be found for different search terms.
Finally, don’t stuff your description with too many keywords, as this will make it more difficult to read and could hurt your search ranking. By following these tips, you can create great product descriptions that will help your products stand out on Etsy.
3. Describe the product’s features
When creating product descriptions for Etsy, it is important to focus on the features that make your product unique. What makes it special? What sets it apart from similar products on the market?
Be sure to include these key points in your description, and use language that is both positive and inspiring.
For example, if you’re selling a handcrafted soap, you might want to highlight its natural ingredients, luxurious lather, or wonderful fragrance.
Focus on why someone would want to purchase your product and be sure to address any questions or concerns they might have.
Use imagery and descriptive language to bring your product to life, and encourage potential customers to take the next step.
With a little effort, you can create product descriptions that are both informative and motivating. So get started today, and see how easy it is to stand out from the competition.
4. Add a personal touch
When creating product descriptions for Etsy, don’t forget to add a personal touch. After all, Etsy is all about connecting shoppers with unique, one-of-a-kind items.
If you’re selling vintage items, write about the history of the piece, and what makes it special.
If you’re selling handmade items, share a little bit about your process, and what goes into making each item.
And if you’re selling digital products, be sure to let shoppers know how your product can help them, and what sets it apart from similar products on the market.
Use the word “I” to make your description more relatable. And be sure to avoid using industry jargon or buzzwords. Instead, focus on creating a description that is both informative and personal.
By adding a personal touch to your product descriptions, you’ll help shoppers connect with your items on a more personal level. And that can go a long way towards making a sale.
5. Use bullet points for easy reading
When creating product descriptions for Etsy, be sure to use bullet points. This will help shoppers quickly and easily see the key points of your description.
Start with a main point, and then use bullet points to highlight the key features or benefits of your product.
For example, if you’re selling handmade soap, your bullet points might look something like this:
– Made with natural ingredients
– Luxurious lather
– Wonderful fragrance
– Free from harsh chemicals
By using bullet points, you can help shoppers quickly and easily see what makes your product special. So don’t be afraid to use them in your descriptions.
7. Keep it brief and to the point
When creating product descriptions for Etsy, it is important to keep them brief and to the point. No one wants to read a long, drawn-out description.
Instead, focus on writing a description that is both concise and informative. Use simple language that is easy to understand, and get straight to the point.
The goal is to give shoppers the information they need to make a purchase, without overwhelming them with too much text.
So keep it brief, and focus on highlighting the key features and benefits of your product.
8. State the product’s dimensions
When creating product descriptions for Etsy, be sure to include the dimensions of your product. This is especially important for items that are being sold by the inch, such as fabric or ribbon.
Including the dimensions in your description will help shoppers understand exactly how much they’re getting, and whether or not it will meet their needs.
To make sure your product dimensions are easy to find, include them in a separate sentence, or use bullet points.
And be sure to use standard measurements, such as inches, centimeters, or millimeters. This will help shoppers understand exactly what they’re getting, and avoid any confusion.
9. Add an attention-grabbing call to action
When creating product descriptions for Etsy, don’t forget to add a call to action. This is a short, concise statement that encourages shoppers to take the next step.
For example, you might want to include a call to action such as “Buy now!” or “Add to cart!”
By adding a call to action, you can help encourage shoppers to take the next step and make a purchase. So be sure to include one in your product descriptions.
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